Exciting New Focus for Marketing

We are thrilled to extend a warm welcome to the new Marketing Director for Cook Islands Finance - Poevai Garnier. Poevai was previously employed by the Cook Islands Tourism Corporation as a Digital Marketing Coordinator.

Poevai’s new role with Cook Islands Finance includes preparing the marketing campaigns and developing its digital marketing tools. She brings a creative and novel approach to the marketing campaign for the Cook Islands financial services industry.

Q: Why did you want to work for Cook Islands Finance? Marketing for the financial sector is totally different than marketing for the tourism sector. I’ve always been a person that loves a challenge and to learn new skills and develop capacities in different areas. I am excited about bringing a new perspective/outlook to the Cook Islands financial services industry and to modernise its image.

Q: What is it that you bring to the industry?

My main areas of expertise are digital and international marketing. Marketing nowadays is evolving and we constantly need to update our plans and strategies. Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This role will be an opportunity for me to work with different methods of marketing in order to promote the industry internationally and to present our premium financial products and services on a global platform.

About Poevai: Poevai was born in Hawaii and studied in Tahiti. After studying literature she then became a model and joined international pageants such as Miss Tahiti where she was first runner up and Miss International (Tokyo, Japan). Poevai then returned to the Cook Islands and continued her marketing career.